Suit Up was founded in 2011 and has grown into a business that provides creative, fashionable and corporate apparel. Their aim is to make people, working in different fields from hospitality to workwear, feel comfortable and confident in what they wear in the work environment.
Next to the amazing projects I participated in as a trainee and later as their designer I got the opportunity to redesign their identity. This was one of my first branding experiences during my time at Suit Up Corporate Fashion.
Working with classical, luxury, playful elements that fit their characters and view on the future of the company.
With a raw edgy details that fit their somewhat rebellious approach. I worked closely with the owners rewriting their purpose and translating it from concept till end result. Together we made sure their story was transmitted in the new identity.
